‘I thought I’d be able to control everything’ Celebrity culture in New Zealand is a funny beast. In other countries, being a moneyed socialite, dating an A-lister or having Kris Jenner as a mother is a shortcut to mass adulation, but in little old Aotearoa, unless you’re good at rugby or have reached the dizzy heights of international fame, superstardom is, at best, fleeting.
So how has a 20-something girl next door, who shot to fame on a television dating show, managed to make a career out of, essentially, being famous for being famous?
Three years after winning the heart of The Bachelor’s Art Green, Matilda Rice has carved a niche for herself as a social-media darling, an advertiser’s dream and a woman who has a veritable army of fans…
