“If you told an 18-year-old me that one day I would have a team of 80, a film studio, have published over 40 books and a host of magazines, not to mention owning a creative agency, a talent agency, a post-production company, and four dogs, I would have laughed you out the room,” Rankin says. He has also shot some of the world’s most famous advertising campaigns for Nike, Swatch, Dove, Pantene, Absolut, Diageo, Women’s Aid, and Breakthrough Breast Cancer, and has directed music videos for Miley Cyrus, Kelis, Rita Ora, Nelly Furtado, The Noisettes, The Enemy, and Marina and the Diamonds.
There was a very real chance that the world of photography might never have known the name, Rankin. John Rankin Waddell went to university with the aim of…