La Chaux-de-Fonds, Switzerland – May 23, 2025: At the intersection of audacity and mastery, Swiss luxury watchmaker TAG Heuer introduces a new release of its TAG Heuer Monaco Split-Seconds Chronograph. This 2025 edition reveals a new expression of material innovation: it is presented in a visually striking form of titanium, for which the process has been entirely developed in-house. This texturized titanium, named TH-Titanium, brings a new visual identity that feels elemental, singular, almost alive.
The Shape of Innovation
Since its inception in 1969, the TAG Heuer Monaco has been a symbol of contrarian design. With its distinctive square shape, left crown and signature blue dial, the TAG Heuer Monaco shattered conventions in the watchmaking world. Notably, it became the first water-resistant and automatic square chronograph wristwatch, further solidifying its…
