We’d finally gotten it. A face-to-face meeting with the head buyer at Sephora. After hearing no from every major retailer in the country and, maybe the most painful of all, from a potential investor who told me, “I just don’t think women will buy makeup from someone who looks like you, you know, with your body and weight,” this Sephora meeting felt like our big chance. To convince Sephora, with more than 200 stores, that we had the perfect product line for them. IT Cosmetics—IT for Innovative Technology.
My husband, Paulo, was my business partner, and we’d prepared like crazy for this meeting. Pulling snapshots of “before” and “after” photos of women who’d used our products, pictures they’d posted on our website.Putting together a PowerPoint presentation, packing up samples. I…
