INTELLECTUAL capital, intellectual property, trademarks, company names, domain names, clearance searches, licensing, patents, designs, trade secrets, copyright … These words or phrases may sound like buzzwords to entrepreneurs, but these words and phrases are keywords for the long-term success of any enterprise.
Intellectual property comprises intangible assets which should be protected and leveraged to contribute to the strength and growth of any emerging enterprise.
Intellectual property includes, among other things, intellectual creations, inventions, designs and brands. It is often creations of the mind or inventions that drive entrepreneurship, and start-ups’ intellectual property may be the very reason for its coming into existence.
Before commencing with marketing or trading activities, start-ups should be proactive and decide on a strategy for the use and protection of their intellectual property.
With this in…
